Client
Happiness of Manwon
About The Project
Happiness of Manwon, a Dollar store, aims to create a unique identity for themselves through their customers’ experiences, to stand out among other Dollar stores.
The Needs
Variety stores, like dollar stores, often struggle to differentiate themselves from their competitors. However, “Happiness of Manson” (which means “Happiness of ten dollars” in Korean) is determined to create a unique customer experience and stand out in the market. This retail brand offers a wide range of products, including food, hygiene items, household goods, office supplies, decorations, electronics, garden plants, toys, and pet supplies.
Key Colors
Red: C10 M100 Y100 K0
Black: C0 M0 Y0 K90
Five Senses
These five icons symbolize the five senses, and are arranged in a bouncy pattern to convey a sense of enjoyment. Each icon is assigned a specific color to enhance the bubbly excitement.
Sub Colours
Eye: C10 M100 Y100 K0
Nose: C0 M25 Y100 K0
Mouth: C85 M20 Y90 K5
Ear: C0 M85 Y100 K0
Hand: C30 M100 Y75 K40