About the Project
Grünermann ABH Inc. offers specialized services to small-sized companies and healthcare professionals in the life sciences and biopharmaceutical business. As the name suggests, Grünermann refers to the Green Man, a symbol of nature and rebirth.
Our branding design reflects this concept, with a focus on creating a strong visual identity that represents the cycle of growth and renewal, while also conveying our commitment to protecting nature
Client
Grünermann ABH Inc. (Student Project)
Color Palette
Aqua Green: C 80 M 15 Y 30 K 0
Straightforward Design System
Creating a straightforward branding system is crucial to stand out among competitors. A tree is a universally recognized symbol of nature, making it an ideal choice for our branding design. Our logo features a rounded-rectangle shape with a tree on the left, representing the circulation of life from and to nature. The peacefulness of the rectangle shape reinforces our commitment to environmental protection.
The vibrant greenish-blue color energizes the design and symbolizes protection, healing, and fertility, making it an attention-grabbing element of our brand identity.
